Trees planted in Madagascar to date: 115,163

How to bridge the gap between offline and online sales

Mind The Gap – Pt 2 – Bridging The Digital Divide To Increase Profits

In the previous article I discussed the ‘why’ your business needs to bridge the gap between offline and online sales in order to boost bottom line sales. In this article I discuss ‘how’ to do this is simple and practical ways. Be narrow minded Firstly you need to decide what…

Continue Reading →

Mind The Gap – Pt 1 – Bridging The Digital Divide To Increase Profits

Mind The Gap If you’ve ever been to London and caught a train on the London Underground you may have seen stencilled on the platform the sign reading “Mind the gap” or heard it echoing over the loud speaker. It was introduced in 1969 as a warning to train passengers…

Continue Reading →

The Power of PURRception – Part 2

Aura, Oral and Aural – Growing Your Brand Perception In Part 1 of The Power of PURRception I introduced you to a a new store in Westfield Carindale that I designed, called Posh Pets, and how creating a point of difference through specialising in unique products, and providing exceptional service…

Continue Reading →