In the previous article I discussed the ‘why’ your business needs to bridge the gap between offline and online sales in order to boost bottom line sales. In this article I discuss ‘how’ to do this is simple and practical ways. Be narrow minded Firstly you need to decide what…

Mind The Gap If you’ve ever been to London and caught a train on the London Underground you may have seen stencilled on the platform the sign reading “Mind the gap” or heard it echoing over the loud speaker. It was introduced in 1969 as a warning to train passengers…