In the previous article David Cuschieri discussed how Special in retail has lost it’s ‘specialness’ and in our challenging times retailers need to shift their focus away from their competitors and discounting and back to their customers and their needs and wants. In Part 2 of Bring Back That Special…

In this post I will discuss how Special in retail has lost it’s ‘specialness’ and in our challenging times retailers need to shift their focus away from their competitors and discounting and back to their customers and their needs and wants. The problem with retail today is that many retailers have…