Trees planted in Madagascar to date: 115,163

The Power of PURRception – Part 2

Aura, Oral and Aural – Growing Your Brand Perception In Part 1 of The Power of PURRception I introduced you to a a new store in Westfield Carindale that I designed, called Posh Pets, and how creating a point of difference through specialising in unique products, and providing exceptional service…

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The Power of PURRception – Part 1

Perception – Product and Service Recently I visited Posh Pets in the newly opened stage 2 of the redevelopment of Westfield Carindale Shopping Centre. Only a few days had passed since this new pet accessories store opened and Lynn and John, the proprietors, have done a brisk trade. In fact,…

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