Trees planted in Madagascar to date: 115,163


The Next Big Think Sustainability


As part of our commitment to creating a sustainable future, all of our books and cards are printed using Earth friendly soy and vegetable inks on FSC certified paper. FSC certified paper ensures that every time you purchase one of our books or cards you help contribute to conservation, responsible management, and community level benefits for people near the forests that provide the paper.  As a company who uses paper in their products we are acutely aware of having a minimal impact on the environment and know that this is important to our partners and customers alike.

The Story of Things

The sheer fact of producing an object has an impact – but we believe it is up to us all to think more carefully about how we consume. Every product has a life cycle and a life history. Throughout the entire manufacturing process to the way that the end user interacts with our product, we aim to take a conscious and responsible role.  Our brands are about honoring the story of things – the energy, people and places that go into creating them and those who interact with them. Come help create and be part these stories.

Giving Back

Part of the rich history of our products involves our commitment to helping support the protection of the Earth’s unique flora and fauna, and a percentage of each book and greeting card sold goes to the reforestation of dry deciduous forests and mangrove systems in Madagascar. It is the fourth largest island in the world and is biologically regarded as one of the richest areas on Earth – with over 80% of species found nowhere else including all of the world’s lemurs, most of which are critically endangered. Approximately 90% of all Madagascar’s forests have been destroyed and it is up to us to preserve and help regenerate this incredible almost fairy tale island. By purchasing our products you are also helping to provide ongoing employment to villagers thus breaking their cycle of poverty brought about by environmental destruction. Making a difference one thought, one book and greeting card at a time.