Trees planted in Madagascar to date: 115,163
In Part 2 of Tailor Made, you will find tips on how you can better tailor to your customer’s needs and boost your bottom line. As a retailer your goal is to create a business that is profitable because it caters to your customers wants, needs and desires. With any…
Continue Reading → In this article we discuss how in uncertain economic times where more and more customers are turning to the internet for their retail fix, retailers need to remember to focus on tailoring to their customers needs and delivering more on the ‘special’ side of being a ‘specialty’ retailer. The Re-Saler…
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In this two-part article, I discuss the importance of proper lighting in a retail business and how it can increase your bottom-line profits if utilised correctly and valuable lighting tips and tricks to ensure that can make all the difference. Lighting in a retail environment is one, if not the…
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In the previous article David Cuschieri discussed how Special in retail has lost it’s ‘specialness’ and in our challenging times retailers need to shift their focus away from their competitors and discounting and back to their customers and their needs and wants. In Part 2 of Bring Back That Special…
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In this post I will discuss how Special in retail has lost it’s ‘specialness’ and in our challenging times retailers need to shift their focus away from their competitors and discounting and back to their customers and their needs and wants. The problem with retail today is that many retailers have…
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In the previous article I discussed the ‘why’ your business needs to bridge the gap between offline and online sales in order to boost bottom line sales. In this article I discuss ‘how’ to do this is simple and practical ways. Be narrow minded Firstly you need to decide what…
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Mind The Gap If you’ve ever been to London and caught a train on the London Underground you may have seen stencilled on the platform the sign reading “Mind the gap” or heard it echoing over the loud speaker. It was introduced in 1969 as a warning to train passengers…
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Our latest Retail Therapy article in the Jan-Feb 2013 edition of Greetings and Gifts magazine is about how using Online Social Media (OSM) can help to skyrocket your sales. Header image used under Creative Commons – Sjoechem’s Flikr photostream – http://www.flickr.com/photos/sjoechem/4768940546/sizes/l/in/photostream/
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Aura, Oral and Aural – Growing Your Brand Perception In Part 1 of The Power of PURRception I introduced you to a a new store in Westfield Carindale that I designed, called Posh Pets, and how creating a point of difference through specialising in unique products, and providing exceptional service…
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Perception – Product and Service Recently I visited Posh Pets in the newly opened stage 2 of the redevelopment of Westfield Carindale Shopping Centre. Only a few days had passed since this new pet accessories store opened and Lynn and John, the proprietors, have done a brisk trade. In fact,…
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