Trees planted in Madagascar to date: 115,163

Bring Back That Special Feeling – Part 2

In the previous article David Cuschieri discussed how Special in retail has lost it’s ‘specialness’ and in our challenging times retailers need to shift their focus away from their competitors and discounting and back to their customers and their needs and wants. In Part 2 of Bring Back That Special…

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Bring Back That Special Feeling – Part 1

In this post I will discuss how Special in retail has lost it’s ‘specialness’ and in our challenging times retailers need to shift their focus away from their competitors and discounting and back to their customers and their needs and wants. The problem with retail today is that many retailers have…

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Going That Extra (S)mile

A fortnight ago we had exhibited at the Reed Gift Fair in Brisbane. At the 11th hour (2 days before we were due to set up) we were offered an additional stand as it hadn’t been taken yet. We had two days to come up with something that would grab…

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