Trees planted in Madagascar to date: 115,163

Seeing The Light – Part 1

In this two-part article, I discuss the importance of proper lighting in a retail business and how it can increase your bottom-line profits if utilised correctly and valuable lighting tips and tricks to ensure that can make all the difference. Lighting in a retail environment is one, if not the…

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The Power of PURRception – Part 2

Aura, Oral and Aural – Growing Your Brand Perception In Part 1 of The Power of PURRception I introduced you to a a new store in Westfield Carindale that I designed, called Posh Pets, and how creating a point of difference through specialising in unique products, and providing exceptional service…

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The Power of PURRception – Part 1

Perception – Product and Service Recently I visited Posh Pets in the newly opened stage 2 of the redevelopment of Westfield Carindale Shopping Centre. Only a few days had passed since this new pet accessories store opened and Lynn and John, the proprietors, have done a brisk trade. In fact,…

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Success is about appreciating your team

AppreTeation – Part 2

Running a Sustainable Business More than ever to run a sustainable business is becoming more difficult than ever. A sustainable business isn’t one which means that we have managed to keep our doors open and make a few dollars. Instead, a sustainable business, especially one in the gift industry, needs…

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appreTeation – Part 1

The Art of Tea Appreciation Last friday I was privileged to attend the ‘dry run’ opening of T-House at Harbourside Markets on the Gold Coast. I was invited by the owners who commissioned me to design their T-House in this temple to fine food. I had previously designed their chocolate…

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Pt 3 – A Fair To Remember – Surviving Your First Trade Fair

Part 3 – During The Fair Exhibiting at your first Trade Fair can be an exciting and profitable experience. With proper planning you can gain valuable exposure in the market and skyrocket your growth and profits. The previous article discussed how to ensure that you know how to deal with…

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