Trees planted in Madagascar to date: 115,163

Seeing The Light – Part 1

In this two-part article, I discuss the importance of proper lighting in a retail business and how it can increase your bottom-line profits if utilised correctly and valuable lighting tips and tricks to ensure that can make all the difference. Lighting in a retail environment is one, if not the…

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Bring Back That Special Feeling – Part 2

In the previous article David Cuschieri discussed how Special in retail has lost it’s ‘specialness’ and in our challenging times retailers need to shift their focus away from their competitors and discounting and back to their customers and their needs and wants. In Part 2 of Bring Back That Special…

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Bring Back That Special Feeling – Part 1

In this post I will discuss how Special in retail has lost it’s ‘specialness’ and in our challenging times retailers need to shift their focus away from their competitors and discounting and back to their customers and their needs and wants. The problem with retail today is that many retailers have…

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How to bridge the gap between offline and online sales

Mind The Gap – Pt 2 – Bridging The Digital Divide To Increase Profits

In the previous article I discussed the ‘why’ your business needs to bridge the gap between offline and online sales in order to boost bottom line sales. In this article I discuss ‘how’ to do this is simple and practical ways. Be narrow minded Firstly you need to decide what…

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Mind The Gap – Pt 1 – Bridging The Digital Divide To Increase Profits

Mind The Gap If you’ve ever been to London and caught a train on the London Underground you may have seen stencilled on the platform the sign reading “Mind the gap” or heard it echoing over the loud speaker. It was introduced in 1969 as a warning to train passengers…

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A Bit Of Retail Therapy

Our latest Retail Therapy article in the Jan-Feb 2013 edition of Greetings and Gifts magazine is about how using Online Social Media (OSM) can help to skyrocket your sales.   Header image used under Creative Commons – Sjoechem’s Flikr photostream –  http://www.flickr.com/photos/sjoechem/4768940546/sizes/l/in/photostream/

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The Power of PURRception – Part 2

Aura, Oral and Aural – Growing Your Brand Perception In Part 1 of The Power of PURRception I introduced you to a a new store in Westfield Carindale that I designed, called Posh Pets, and how creating a point of difference through specialising in unique products, and providing exceptional service…

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The Power of PURRception – Part 1

Perception – Product and Service Recently I visited Posh Pets in the newly opened stage 2 of the redevelopment of Westfield Carindale Shopping Centre. Only a few days had passed since this new pet accessories store opened and Lynn and John, the proprietors, have done a brisk trade. In fact,…

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